Our Ethos

We’ve built our business around a set of uncompromising core values that underpin everything we do. It is these key elements that define us as a business and Hair care providers.

We believe that a healthy scalp leads to healthy hair. We have been free from man made Sulphate’s for well over a decade. Products with essential oils, organic and bio diverse herbs and ingredients are the backbone of our main three product ranges. So a lean towards natural over chemical.

We are, above all else, hair care specialist. So its up to us to have extensive knowledge about the hair and scalp. This means having a team that we give all of the attributes needed to help you. Customers depend on us to provide a high quality service, time after time. Service is central to our entire offering and we wouldn’t be able to build so many long-term relationships without delivering.

Being experts in our industry we share our knowledge with customers wherever we can, offering advice and guidance and making well-considered recommendations. With Emma being in the industry for over 30 years and Mark having been in salon products distribution for over a decade, between them they have been able to identify the best brands to pass on to there clientele. You can rest assured that every product we supply has been designed, developed and produced ethically and with as little chemicals to do the job with maximum results.

We take a customer-centric approach to all of our activities. What this means is far more than just “the customer is always right”. What it means is that our customers come first for us, in everything we do; from our friendly, knowledgeable staff, to our innovation-led products.

We care about our customers and are willing to go the extra mile to make them happy.